Fashion trends come and go, which is why we focus on the best quality, timeless designs and building up a permanent collection. We stand for the reinterpretation of timeless classics.
leave an impression
But not in nature.
You should never again have to compromise between comfort, style and sustainability.
rethinking is our nature
Women
The finest materials meet sustainable, innovative production processes and timeless designs. Discover our styles for the modern woman.
Men
Discover our styles for today's men, where the finest materials meet timelessly modern design.
-
Shop the look
BLOGPOSTS
Cotton is one of the oldest and most versatile natural fibers known to mankind. From clothing to bedding to medical products, cotton is everywhere. But not all types of cotton are the same. In this...
Read more
MIUtec Re:Down - winter jackets rethought
We proudly present our MIUtec Re:Down jacket, the result of a two-year journey that offers great warmth and sustainability. Made from biodegradable polyamide for the outer and inner fabric and fill...
Read more
A partnership with deep roots There are partnerships that are almost too perfect. Two Graubünden organizations that operate in completely different areas, but still have so much in common. A combi...
Read more
Developed in Switzerland
We develop everything in Switzerland and produce in Switzerland and the EU
