Swiss premium clothing.


It all began with the ambition to create the “best possible jacket”: a stylish and high-quality all-weather jacket made exclusively from materials that are of organic origin and biodegradable.

We are now working hard to broaden our approach and develop products in outerwear and lightweight sportswear to provide our customers with the best possible products.
Products that are required for an active and at the same time stylish life in the mountains, in the city and on the way in between. All products are manufactured according to the best possible sustainability criteria, with no compromises being made in terms of comfort, quality and style.

For us, the development never stops. By creating products that remain in our product portfolio as a permanent collection, we want to continuously improve our product solutions with each new production cycle.

Sustainable Swiss jacket productionLearn more about
our producers
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Algae in a sweater: wellness for the skin
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5 tips: washing clothes more environmentally friendly
5 tips: washing clothes in an environmentally friendly way
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The two new LANA styles
This winter we have added two new styles to the LANA family: the LANA cape coat and the wool jacket with a modern stand-up collar. «LANA» means «wool» in Romansh…
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